About Joseph
I build complex PHP systems that actually work. I've spent over a decade turning messy legacy codebases into clean, high-performance systems. No bullshit, just results.
My Journey
I started my career at an ecommerce company back when ecommerce was still new. There weren't any ready-made solutions that could handle what we needed. So I learned to program out of necessity. We had to build the systems ourselves to handle our sales volume.
What started as necessity became a passion. I actually enjoyed the development work. So I decided to really learn it properly. After getting solid with the fundamentals and building up experience, I went freelance. That was a long time ago now.
I've put in thousands of hours of hands-on development work. I can confidently say I'm at expert level now. Writing "The Art of Modern PHP 8" helped solidify that. The best way to learn is to teach, they say.
Today, I help businesses with large-scale PHP applications that handle serious volume. I clean up legacy codebases, tackle massive tech debt, and work in high-pressure environments where performance and reliability can't fail.
Philosophy
I write clean, maintainable code that lasts. Every solution should be scalable, secure, and simple to understand. Technology should serve the business, not complicate it.
Expertise Areas
Bespoke PHP Development
Complex, modern PHP systems that handle real business demands. Legacy modernization, tech debt cleanup, and high-performance backend development.
Infrastructure & Automation
Ansible automation, Proxmox virtualization, bare metal servers. Private cloud infrastructure preferred over public cloud solutions.
Backend Systems
Pure backend development focus. No design work. Scalable, maintainable PHP architecture for complex business requirements.
CTO-Level Services
Strategic guidance, hiring assistance, team training, and technical leadership for organizations building complex PHP systems.
AI-Enhanced Development
Actively embracing AI tools for development efficiency and implementing AI into business processes. Modern workflows with traditional reliability.
Let's Work Together
Ready to bring your project to life? I'd love to hear about your challenges and goals.
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